Customer Feedback Program Names
2021年11月6日Download here: http://gg.gg/whbmz
*Customer Feedback Program
*Customer Service Feedback
*Customer Feedback Program Names Examples
*Customer Feedback Template
Editor’s Note: This post was originally published in March 2016 and was updated for accuracy and comprehensiveness on November 15, 2018.
When you decide to start a loyalty program, you want to get everything right. From the types of rewards you offer to when you actually launch, you take the time to research everything you can, and why shouldn’t you? You want to get it right the first time, and looking at what others are doing will help you do that.
However, over the years I’ve noticed an interesting trend in how most brands do research. No matter how prepared they try to be, many of them seem to ignore one of the most important rewards experience elements: their program’s name.
Customer Feedback Survey Program Name Posted by gillian.glassanos on 9/19/2012 at 5:03 PM ET 125 Points. Need a good name for a customer feedback survey program. We sell IT/Storage hardware but it doesn’t need to be related to that, just a good solid name.A loyalty program’s name is often undervalued but is crucial to establishing a relationship with those who join.
*Long form-based surveys. These most common way of collecting customer feedback are survey.
*This status creates a valuable switching cost that keeps people coming back, ensuring high program engagement and even higher customer satisfaction. Takeaway: the most creative rewards program names refer to what makes the brand unique. Domino Pizza’s Piece of the Pie Rewards Who: Domino’s Pizza Program Name: Piece of the Pie Rewards.Customer Feedback Program
Ultimately, your program’s name is responsible for setting the tone for your shoppers and members. It can be the difference between a customer choosing to join your brand community or shop somewhere else. That means a generic name like “My Points Program” just won’t cut it if you want your program to perform its best. Instead, you want to make it sound exclusive and exciting so that your customers actually want to take part in it.
So how do you do that? To help get your creative juices flowing, I’m going to start with a few quick tips on naming your loyalty program and then tell you about 5 of my all-time favorite program names.
Let’s take your naming game to the next level!How to properly name a loyalty program
When it comes to naming your rewards program, there are 2 big ideas you need to keep in mind.1. Establish an emotion
Above everything else, you want your program’s name to evoke an emotion in your shoppers. There are two reasons for that. For starters, loyalty is an emotion your customers feel for your brand. The emotion your program’s name creates will influence your members’ perception of your program and help establish that long-lasting commitment to your store.
Secondly, emotions are one of the best ways to encourage customers to join your brand community. In a world where customers are looking to connect with brands on a deeper level, what you name your program can go a long way to making them feel like your community is exactly where they want to be.Your program’s name should inspire an emotion that aligns with your brand and the products you sell.
The trick is to inspire an emotion that aligns with your brand and the products you sell. If your brand targets male shoppers, perhaps you want to inspire confidence with your program’s name. On the other hand, if you are a cosmetics company you might want your customers to think of elegance and beauty. No matter what type of products you sell, emotion is key to building a relationship with your shoppers.2. Incorporate your loyalty program currency
Customers will only want to join your rewards program if they believe it can deliver value. This is why an amazing rewards currency can be instrumental in delivering on that promise.
For example, a cosmetics company who offers customers “Beauty Bucks” as part of their “Beauty Bucks Boutique” program sounds a lot more appealing than a competitor that rewards shoppers with “Beauty Points” for joining their “Rewards Program”. By putting value at the forefront of their program, the first brand is guaranteeing its members an exceptional experience that is satisfying and on-brand.Customer Service FeedbackYour program name needs to clearly communicate the value of joining your program.
When you incorporate your currency into your program name, you build a clear connection between the value you’re promising and the value you’re going to deliver. This correlation will strengthen your program as a whole and help emphasize the value customers can expect to receive after joining your brand community.The best loyalty program names
Now that you know how to effectively name your loyalty program, it’s time to show you what that looks like out in the wild. Every great rewards program is able to create the desire to join, engage, and share, and the following 5 examples do a great job of not only creating community but maintaining it, too.D’addario’s Players Circle
For those of you who aren’t familiar with D’Addario, they’re a world-renowned instrument and music accessories brand. Most popular for their guitar strings, D’Addario chose to name their loyalty program after their ideal customer: players.
This name works on two levels. For one, it explains the type of people that will benefit the most from participating in the program (players of instruments). It then pushes this categorization even further by adding an element of exclusivity with the word “Circle”. By using a circle, D’Addario is implying that the rewards program is only open to like-minded instrumentalists who take their craft and the instruments they use seriously. Who wouldn’t want to be a part of that exclusive group of people?
As a name, Players Circle does an amazing job of both explaining who benefits from the loyalty program and creating the desire to join.Workout Empire’s Sassy Army
From the moment you land on Workout Empire’s explainer page, you can immediately tell that their brand community is made up of bold, sassy women who want to look good and work hard. This is echoed in their program name. With the word “army,” the athletic wear brand prompts visions of powerful women banding together as one strong, close-knit group that can tackle anything together. This is extremely appealing for their target customer and immediately motivates women everywhere to want to be a part of it.
They’ve also done a phenomenal job of incorporating their brand currency into their program name. As you can see in that screenshot, theirs is a “loyalty program that runs on Sass Cash.” Not only is that a clever currency name, but it also perfectly ties the two elements together and creates a cohesive, branded rewards experience.
With value and a strong sense of community at the forefront of their program, Workout Empire’s loyalty program is one that every fitness enthusiast will want to be a part of.GONGSHOW’s Gonger Nation Rewards Club
As a Canadian who loves hockey (I know, stereotypical), this is one of my all-time favorite loyalty program examples — and not just because of what they sell!
From a loyalty strategy perspective this program is extremely well set up, and a lot of it has to do with the name. In hockey culture, it is customary to take someone’s last name and add an “er” or a “y” to the end. For example, if your last name is Shultz you would be called Shultzy, and if your last name is Daum you would be Daumer.
As a brand that targets hockey players, this loyalty program’s name is 100% tailored to the type of person they want in their brand community. With their own hockey stories and experiences to share, GONGSHOW’s customers can’t wait to join a loyalty program that reflects their own interests and understands them on a more personal level. As an extension of the brand’s culture, the Gonger Nation Rewards Club is a great example of how to name a loyalty program for a specific, passionate audience.Sephora’s VIB Rouge
Whether you’re a makeup artist or not, you’ve probably heard about Sephora’s loyalty program. That’s because their VIB Rouge program is arguably the best loyalty program in the world, making it the perfect example to learn from.
The acronym VIB is what makes this name so outstanding. VIB stands for “Very Important Beauty,” playing on the concept of VIPs. This fits perfectly with Sephora’s three-tiered program structure which requires customers to spend over $1,000 per year to unlock the coveted VIB title. While this might seem like a steep “membership fee,” it also makes the program feel extremely elite which is hugely motivating for their target customer.
This, combined with the VIB pun, is why so many people brag about becoming members. If you don’t believe me, just do a quick search on Instagram, Twitter, or Facebook for #VIBRouge and you’ll see what I mean. Who’d have thought people would brag so much about buying makeup?
Obviously the success of this program isn’t based purely only on its name, but I definitely think it’s a significant factor.Teddy the Dog’s Top Dog Rewards
There are few things I love as much as a good pun, which is why Teddy the Dog’s fun and furry rewards program makes it onto the list of best program names. With three prestigious VIP tiers (appropriately named House Broken, Divine Canine, and Pack Leader), Teddy the Dog’s program name lets customers know that by joining their community, they’ll be counted among the best of the best pet owners. In other words, they’ll be one of the top dogs!
By making their program name clever and fun, Teddy the Dog has made their program easy to remember and even easier to recognize. With adorable pups and the opportunity to “earn bones, get treats” on their explainer page, customers can easily see the value of joining their community and appreciate the close connection between what they sell and how they’ve branded their program.The key to a great loyalty program name
All in all, I think it’s clear that an amazing loyalty program name is one that’s related to both what you do and the brand community you are trying to build. When you establish the right emotion and relate your program to your brand, the rest will follow (specifically more loyal, engaged customers).Bonus: Brand your Smile loyalty program like a pro
Zipcar, the American car-sharing company, is transparent in the way it communicates its rules to customers across multiple channels. The six simple rules are clear and concise: Report damage, keep it clean, no smoking, fill the tank, return on time and keep pets in carriers. Most rental car companies do the opposite; they hide the rules to try to make more in fees. Customer Feedback Program Names Examples
This level of openness represents one type of customer experience project that can make a difference.
In many industries, competition has eroded traditional product and service advantages, making CX the latest form of competitive advantage. For IT leaders supporting customer experience projects, it is important to audit and coordinate existing efforts to achieve better results.
“Although successful customer experience initiatives require a corporate wide commitment, companies have long had individual departments or business units working on it independently,” says Ed Thompson, vice president and distinguished analyst. “The challenge is that consumers have numerous touch points within an organization, so companies end up running multiple, uncoordinated CX projects in parallel with one another.”Gartner Application Strategies & Solutions Summit 2017
Create the ultimate digital business experience
A typical $1B company will likely be running more than 50 CX projects. Companies need to place all the different projects on the table and then divide them based on complexity, impact on overall customer experience, business units and their dependence on technology.
Gartner classifies CX projects into seven types. Customer Feedback Template
*Listen, Think and DoAlthough 95% of companies have collected feedback from their customers for years, only about 10% use these suggestions to change their processes and improve customer experience.Instead of wasting this opportunity, companies should link the desires of their customers with the overall strategy. One way to do this is by consolidating direct, indirect and inferred customer feedback received through numerous channels so customer issues are resolved in real time. If multiple teams interact with customers, knowledge-sharing programs can also be used to remove departmental barriers and improve customer-facing processes.
*From Out to InMost customer-facing processes are designed from the inside out, which means they are built from the company’s perspective. The result is that customers have to learn the company’s processes. This adds unnecessary barriers to the customer journey, and companies must focus on minimizing customer effort as much as possible.The best way to do this is by flipping the perspective from inside out to outside in and “walking in the customer’s shoes.” Companies can then map the customer journey, conduct touchpoint analysis and identify customer pain points at each level of interaction. This data can then be used to improve processes from the customer’s perspective — whether it’s consistency, speed, completeness, flexibility or reliability.
*Act as OneConsistency is important for a great customer experience, and the challenge for companies is ensuring that information received during one interaction is not lost or forgotten when a customer switches channels. But achieving multichannel consistency is a slow process because it involves breaking down departmental silos and, in most cases, significant IT workBy building a single, 360-degree view of the customer across different channels, companies can streamline information flow across departments and provide a more consistent customer experience.
*Open UpOpenness and transparency is becoming an essential part of CX initiatives because customers feel they have better experiences when they trust an organization. The key element here is trust. Companies that are open and transparent to customers are typically better at creating positive customer experiences.For companies, the biggest challenge is striking a balance between legal concerns and the benefits of sharing information with customers to build trust. The growth of social media in the past decade has also helped companies interact directly with customers to collaborate in co-creating brands with customers.
*Get PersonalMost customers prefer a personalized experience — if it’s done well. Poor personalization can actually damage the customer experience and increase complexity, so companies should be cautious when determining the degree of customization. Traditionally, customization of an experience was an expensive undertaking, but digital personalization has made it a much more affordable option. Digital products, bundles, pricing, offers and communications can all be personalized more easily than in the analog past.Customers are often confronted with multiple choices and have to put in time and effort to get to the product or service they want. This complicates the customer experience and ultimately lowers customer ROI. Personalization done well will make things simpler by limiting the options to those most relevant to the customer.
*Alter AttitudesEmployees’ actions often have the most powerful and direct impact on a customer’s experience and, as a result, most companies focus more on this than on any other type of CX project type. Companies most commonly alter employee attitudes and behaviors through training, recruiting and policy change projects.The first set of projects involves educating employees on how their actions affect customer experience and what they can do to personally to help. The second set relate to recruiting the right type of employees — those with the personality that will benefit the customer experience, not just the job skill requirements. The last set are those that empower employees to use their judgment, take responsibility for resolving customer issues, and create a culture where this is not only allowed, but expected.
*Design BetterMost companies have no plan or design for the overall customer experience, and it falls into place somewhat randomly. On the other hand, companies in the service, automotive, consumer goods and high-tech industries that focus heavily on brand management pay much greater attention to designing customer experiences. A brand sets high-level expectations of the overall customer experience and can be seen as an expression of the company’s reputation with customers. Design is a discipline that requires investment.
Download here: http://gg.gg/whbmz
https://diarynote-jp.indered.space
*Customer Feedback Program
*Customer Service Feedback
*Customer Feedback Program Names Examples
*Customer Feedback Template
Editor’s Note: This post was originally published in March 2016 and was updated for accuracy and comprehensiveness on November 15, 2018.
When you decide to start a loyalty program, you want to get everything right. From the types of rewards you offer to when you actually launch, you take the time to research everything you can, and why shouldn’t you? You want to get it right the first time, and looking at what others are doing will help you do that.
However, over the years I’ve noticed an interesting trend in how most brands do research. No matter how prepared they try to be, many of them seem to ignore one of the most important rewards experience elements: their program’s name.
Customer Feedback Survey Program Name Posted by gillian.glassanos on 9/19/2012 at 5:03 PM ET 125 Points. Need a good name for a customer feedback survey program. We sell IT/Storage hardware but it doesn’t need to be related to that, just a good solid name.A loyalty program’s name is often undervalued but is crucial to establishing a relationship with those who join.
*Long form-based surveys. These most common way of collecting customer feedback are survey.
*This status creates a valuable switching cost that keeps people coming back, ensuring high program engagement and even higher customer satisfaction. Takeaway: the most creative rewards program names refer to what makes the brand unique. Domino Pizza’s Piece of the Pie Rewards Who: Domino’s Pizza Program Name: Piece of the Pie Rewards.Customer Feedback Program
Ultimately, your program’s name is responsible for setting the tone for your shoppers and members. It can be the difference between a customer choosing to join your brand community or shop somewhere else. That means a generic name like “My Points Program” just won’t cut it if you want your program to perform its best. Instead, you want to make it sound exclusive and exciting so that your customers actually want to take part in it.
So how do you do that? To help get your creative juices flowing, I’m going to start with a few quick tips on naming your loyalty program and then tell you about 5 of my all-time favorite program names.
Let’s take your naming game to the next level!How to properly name a loyalty program
When it comes to naming your rewards program, there are 2 big ideas you need to keep in mind.1. Establish an emotion
Above everything else, you want your program’s name to evoke an emotion in your shoppers. There are two reasons for that. For starters, loyalty is an emotion your customers feel for your brand. The emotion your program’s name creates will influence your members’ perception of your program and help establish that long-lasting commitment to your store.
Secondly, emotions are one of the best ways to encourage customers to join your brand community. In a world where customers are looking to connect with brands on a deeper level, what you name your program can go a long way to making them feel like your community is exactly where they want to be.Your program’s name should inspire an emotion that aligns with your brand and the products you sell.
The trick is to inspire an emotion that aligns with your brand and the products you sell. If your brand targets male shoppers, perhaps you want to inspire confidence with your program’s name. On the other hand, if you are a cosmetics company you might want your customers to think of elegance and beauty. No matter what type of products you sell, emotion is key to building a relationship with your shoppers.2. Incorporate your loyalty program currency
Customers will only want to join your rewards program if they believe it can deliver value. This is why an amazing rewards currency can be instrumental in delivering on that promise.
For example, a cosmetics company who offers customers “Beauty Bucks” as part of their “Beauty Bucks Boutique” program sounds a lot more appealing than a competitor that rewards shoppers with “Beauty Points” for joining their “Rewards Program”. By putting value at the forefront of their program, the first brand is guaranteeing its members an exceptional experience that is satisfying and on-brand.Customer Service FeedbackYour program name needs to clearly communicate the value of joining your program.
When you incorporate your currency into your program name, you build a clear connection between the value you’re promising and the value you’re going to deliver. This correlation will strengthen your program as a whole and help emphasize the value customers can expect to receive after joining your brand community.The best loyalty program names
Now that you know how to effectively name your loyalty program, it’s time to show you what that looks like out in the wild. Every great rewards program is able to create the desire to join, engage, and share, and the following 5 examples do a great job of not only creating community but maintaining it, too.D’addario’s Players Circle
For those of you who aren’t familiar with D’Addario, they’re a world-renowned instrument and music accessories brand. Most popular for their guitar strings, D’Addario chose to name their loyalty program after their ideal customer: players.
This name works on two levels. For one, it explains the type of people that will benefit the most from participating in the program (players of instruments). It then pushes this categorization even further by adding an element of exclusivity with the word “Circle”. By using a circle, D’Addario is implying that the rewards program is only open to like-minded instrumentalists who take their craft and the instruments they use seriously. Who wouldn’t want to be a part of that exclusive group of people?
As a name, Players Circle does an amazing job of both explaining who benefits from the loyalty program and creating the desire to join.Workout Empire’s Sassy Army
From the moment you land on Workout Empire’s explainer page, you can immediately tell that their brand community is made up of bold, sassy women who want to look good and work hard. This is echoed in their program name. With the word “army,” the athletic wear brand prompts visions of powerful women banding together as one strong, close-knit group that can tackle anything together. This is extremely appealing for their target customer and immediately motivates women everywhere to want to be a part of it.
They’ve also done a phenomenal job of incorporating their brand currency into their program name. As you can see in that screenshot, theirs is a “loyalty program that runs on Sass Cash.” Not only is that a clever currency name, but it also perfectly ties the two elements together and creates a cohesive, branded rewards experience.
With value and a strong sense of community at the forefront of their program, Workout Empire’s loyalty program is one that every fitness enthusiast will want to be a part of.GONGSHOW’s Gonger Nation Rewards Club
As a Canadian who loves hockey (I know, stereotypical), this is one of my all-time favorite loyalty program examples — and not just because of what they sell!
From a loyalty strategy perspective this program is extremely well set up, and a lot of it has to do with the name. In hockey culture, it is customary to take someone’s last name and add an “er” or a “y” to the end. For example, if your last name is Shultz you would be called Shultzy, and if your last name is Daum you would be Daumer.
As a brand that targets hockey players, this loyalty program’s name is 100% tailored to the type of person they want in their brand community. With their own hockey stories and experiences to share, GONGSHOW’s customers can’t wait to join a loyalty program that reflects their own interests and understands them on a more personal level. As an extension of the brand’s culture, the Gonger Nation Rewards Club is a great example of how to name a loyalty program for a specific, passionate audience.Sephora’s VIB Rouge
Whether you’re a makeup artist or not, you’ve probably heard about Sephora’s loyalty program. That’s because their VIB Rouge program is arguably the best loyalty program in the world, making it the perfect example to learn from.
The acronym VIB is what makes this name so outstanding. VIB stands for “Very Important Beauty,” playing on the concept of VIPs. This fits perfectly with Sephora’s three-tiered program structure which requires customers to spend over $1,000 per year to unlock the coveted VIB title. While this might seem like a steep “membership fee,” it also makes the program feel extremely elite which is hugely motivating for their target customer.
This, combined with the VIB pun, is why so many people brag about becoming members. If you don’t believe me, just do a quick search on Instagram, Twitter, or Facebook for #VIBRouge and you’ll see what I mean. Who’d have thought people would brag so much about buying makeup?
Obviously the success of this program isn’t based purely only on its name, but I definitely think it’s a significant factor.Teddy the Dog’s Top Dog Rewards
There are few things I love as much as a good pun, which is why Teddy the Dog’s fun and furry rewards program makes it onto the list of best program names. With three prestigious VIP tiers (appropriately named House Broken, Divine Canine, and Pack Leader), Teddy the Dog’s program name lets customers know that by joining their community, they’ll be counted among the best of the best pet owners. In other words, they’ll be one of the top dogs!
By making their program name clever and fun, Teddy the Dog has made their program easy to remember and even easier to recognize. With adorable pups and the opportunity to “earn bones, get treats” on their explainer page, customers can easily see the value of joining their community and appreciate the close connection between what they sell and how they’ve branded their program.The key to a great loyalty program name
All in all, I think it’s clear that an amazing loyalty program name is one that’s related to both what you do and the brand community you are trying to build. When you establish the right emotion and relate your program to your brand, the rest will follow (specifically more loyal, engaged customers).Bonus: Brand your Smile loyalty program like a pro
Zipcar, the American car-sharing company, is transparent in the way it communicates its rules to customers across multiple channels. The six simple rules are clear and concise: Report damage, keep it clean, no smoking, fill the tank, return on time and keep pets in carriers. Most rental car companies do the opposite; they hide the rules to try to make more in fees. Customer Feedback Program Names Examples
This level of openness represents one type of customer experience project that can make a difference.
In many industries, competition has eroded traditional product and service advantages, making CX the latest form of competitive advantage. For IT leaders supporting customer experience projects, it is important to audit and coordinate existing efforts to achieve better results.
“Although successful customer experience initiatives require a corporate wide commitment, companies have long had individual departments or business units working on it independently,” says Ed Thompson, vice president and distinguished analyst. “The challenge is that consumers have numerous touch points within an organization, so companies end up running multiple, uncoordinated CX projects in parallel with one another.”Gartner Application Strategies & Solutions Summit 2017
Create the ultimate digital business experience
A typical $1B company will likely be running more than 50 CX projects. Companies need to place all the different projects on the table and then divide them based on complexity, impact on overall customer experience, business units and their dependence on technology.
Gartner classifies CX projects into seven types. Customer Feedback Template
*Listen, Think and DoAlthough 95% of companies have collected feedback from their customers for years, only about 10% use these suggestions to change their processes and improve customer experience.Instead of wasting this opportunity, companies should link the desires of their customers with the overall strategy. One way to do this is by consolidating direct, indirect and inferred customer feedback received through numerous channels so customer issues are resolved in real time. If multiple teams interact with customers, knowledge-sharing programs can also be used to remove departmental barriers and improve customer-facing processes.
*From Out to InMost customer-facing processes are designed from the inside out, which means they are built from the company’s perspective. The result is that customers have to learn the company’s processes. This adds unnecessary barriers to the customer journey, and companies must focus on minimizing customer effort as much as possible.The best way to do this is by flipping the perspective from inside out to outside in and “walking in the customer’s shoes.” Companies can then map the customer journey, conduct touchpoint analysis and identify customer pain points at each level of interaction. This data can then be used to improve processes from the customer’s perspective — whether it’s consistency, speed, completeness, flexibility or reliability.
*Act as OneConsistency is important for a great customer experience, and the challenge for companies is ensuring that information received during one interaction is not lost or forgotten when a customer switches channels. But achieving multichannel consistency is a slow process because it involves breaking down departmental silos and, in most cases, significant IT workBy building a single, 360-degree view of the customer across different channels, companies can streamline information flow across departments and provide a more consistent customer experience.
*Open UpOpenness and transparency is becoming an essential part of CX initiatives because customers feel they have better experiences when they trust an organization. The key element here is trust. Companies that are open and transparent to customers are typically better at creating positive customer experiences.For companies, the biggest challenge is striking a balance between legal concerns and the benefits of sharing information with customers to build trust. The growth of social media in the past decade has also helped companies interact directly with customers to collaborate in co-creating brands with customers.
*Get PersonalMost customers prefer a personalized experience — if it’s done well. Poor personalization can actually damage the customer experience and increase complexity, so companies should be cautious when determining the degree of customization. Traditionally, customization of an experience was an expensive undertaking, but digital personalization has made it a much more affordable option. Digital products, bundles, pricing, offers and communications can all be personalized more easily than in the analog past.Customers are often confronted with multiple choices and have to put in time and effort to get to the product or service they want. This complicates the customer experience and ultimately lowers customer ROI. Personalization done well will make things simpler by limiting the options to those most relevant to the customer.
*Alter AttitudesEmployees’ actions often have the most powerful and direct impact on a customer’s experience and, as a result, most companies focus more on this than on any other type of CX project type. Companies most commonly alter employee attitudes and behaviors through training, recruiting and policy change projects.The first set of projects involves educating employees on how their actions affect customer experience and what they can do to personally to help. The second set relate to recruiting the right type of employees — those with the personality that will benefit the customer experience, not just the job skill requirements. The last set are those that empower employees to use their judgment, take responsibility for resolving customer issues, and create a culture where this is not only allowed, but expected.
*Design BetterMost companies have no plan or design for the overall customer experience, and it falls into place somewhat randomly. On the other hand, companies in the service, automotive, consumer goods and high-tech industries that focus heavily on brand management pay much greater attention to designing customer experiences. A brand sets high-level expectations of the overall customer experience and can be seen as an expression of the company’s reputation with customers. Design is a discipline that requires investment.
Download here: http://gg.gg/whbmz
https://diarynote-jp.indered.space
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